Abstract
- The paper chooses an integrated economic and structural-individualistic perspective that understands journalism as (subjectively) rational action in a social context. Based on subjective tendencies in journalism practice, the ARD-ZDF content network funk offers a strinking case study for to discuss question of how individuals in media organizations act economically or rationally. Based on a content analysis and journalist survey embedded in a larger research context on subjective journalism in Germany the paper models how the tension between the public service mandate and maximizing attention i can lead to personalization and emotionalization of content when media professionals act subjectively rationally.